Samsung Electronics has officially marked two decades as the undisputed leader of the global television industry. According to the latest data from market research firm Omdia, Samsung secured a 29.1% share of the global TV market in 2025, extending a winning streak that began in 2006.
The company’s leadership is most pronounced in the high-end market. Samsung currently holds a commanding 54.3% market share for TVs priced over $2,500, driven largely by the success of its Neo QLED, OLED, and lifestyle TV categories. In the segment for televisions priced above $1,500, the tech giant maintains a robust 52.2% market share.
SW Yong, President and Head of the Visual Display Business at Samsung Electronics, attributed this longevity to consumer confidence. He noted that the 20-year leadership reflects a deep-seated trust built on decades of engineering excellence and premium innovation.
Samsung’s journey to the top began in 2006 with the design-led Bordeaux TV. Since then, the company has consistently introduced technologies that shifted the industry’s direction:
- 2009–2011: Led the global transition to energy-efficient LED TVs and pioneered the Smart TV era, turning screens into connected hubs.
- 2015–2017: Redefined TV aesthetics with “The Serif” and “The Frame,” the latter of which transformed the television into a digital art canvas.
- 2017–2018: Launched Quantum Dot (QLED) technology and introduced 8K resolution, offering four times the pixel density of 4K.
- 2020–Present: Set new standards in brightness and contrast with MICRO LED and self-emissive display innovations.
Looking ahead, Samsung is doubling down on its “AI Screen” vision. The company is integrating advanced processors to optimize picture and sound in real time while expanding its Micro RGB and Mini LED offerings. By scaling these next-generation technologies across more screen sizes and price tiers, Samsung aims to maintain its competitive edge in an increasingly sophisticated global market.
Go to TECHTRENDSKE.co.ke for more tech and business news from the African continent and across the world.
Follow us on WhatsApp, Telegram, Twitter, and Facebook, or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates. Send tips to editorial@techtrendsmedia.co.ke
