MultiChoice Kenya, recently acquired by the French media conglomerate CANAL+, has announced aggressive price cuts on its hardware.
The move comes just months after CANAL+ finalized its acquisition of MultiChoice Group in September, taking effective control of the African entertainment giant. It also appears to be a direct response to a challenging year for the broadcaster, which has faced steep subscriber declines in Kenya amid rising inflation and intense competition from streaming services.
The provider lost more than 80% of its customers in Kenya within a year. Data from the Communications Authority of Kenya (CA) shows that the satellite television service user base dropped from 1.19 million active users in June 2024 to only 188,824 by June 2025.
As part of the price cut promotion, which runs until December 31, 2025, the company is slashing hardware prices for new customers by up to 29%:
DStv Zapper Decoder will now retail at Kes 850 (approximately $6.54, down from Kes 1,199 (approximately $9.22). GOtv Decoder will be available at Kes 799 (approximately $6.15), down from Kes 999 (approximately $7.68)
DStv Dish Kit, on the other hand, will now retail at a reduced price of Kes 1,650 (approximately $12.69) from Kes 2,000 (approximately $15.38), while GOtv Antenna will now cost Kes 700 (approximately $5.38), down from KSh 1,000 (approximately $7.69)
GOtv customers can also take advantage of the reduced GOtv Value Package for Kes 599 (approximately $4.61)
Nzola Miranda, Managing Director at MultiChoice Kenya, said, “ These offers are our way of saying thank you to our customers for their loyalty and trust, while inviting new customers to join our growing family.”
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