Mediamax Network Limited, the parent company to K24 has issued a notice of intention to declare certain roles within the company redundant.
The media company says that the move is part of a strategic restructuring exercise aimed at enhancing operational efficiency in response to shifting market realities and regulatory pressures.
In a memo issued on Wednesday and signed by Chief Executive Officer Ken Ngaruiya, the company said the restructuring is necessary due to the ongoing challenges in the macro business environment, including the rapid pace of digital transformation, reduced business volumes, a shrinking client base, and an internal review of operations that has been ongoing for the past two years.
According to the notice, Mediamax has also been heavily impacted by delays in the settlement of advertising bills by both the National and County Governments. Additionally, the government’s decision to single-source advertising to one media entity and the introduction of restrictive conditions on betting and gambling advertising have further strained the company’s revenue streams.
As part of the restructuring, the company says it will undertake a staff optimisation exercise that will involve re-aligning operations, streamlining staffing levels, and consolidating roles. The process is expected to lead to redundancies across various departments.
The notice takes effect from July 15, 2025, and will remain in place until August 15, 2025. During this period, Mediamax says it will explore opportunities to match affected employees’ skills with any available roles that fit their qualifications.
According to the company, employees whose roles are ultimately declared redundant will be entitled to their dues as provided by law.
The company noted that additional details regarding the affected roles and the support measures available to impacted staff will be communicated in due course.
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