SeamlessHR, KEPSA Lead Private Sector Push for Tech-Driven Productivity


SeamlessHR, Africa’s leading human resource technology company, and the Kenya Private Sector Alliance (KEPSA) brought together over 100 CEOs and managing directors from Kenya’s private sector for a high-level roundtable focused on the future of work and productivity.

Held at Capital Club East Africa, the event explored how HR technology and digital automation can drive workforce efficiency and give Kenyan businesses a competitive edge in today’s uncertain economic climate. Themed “Unleashing Growth Amid Continued Economic Uncertainty: Strategies for Competitive Advantage,” the roundtable emphasized the need for organizations to modernize workforce strategies to achieve sustainable growth.

Among the key figures in attendance were Jaswinder Bedi, KEPSA Chairperson; Dr. Vimal Shah, Co-Founder and Chairman of Bidco Group; Irfan Keshavjee, Chairman of the SeamlessHR Advisory Board; Brenda Mbathi, CEO of TRIFIC SEZ; Kris Senanu, Chairman of Smith & Berkeley; Martin Mugambi, CEO of Citibank Kenya; Benson Ndung’u, CEO of KPMG East Africa; and other high-profile business leaders.

In his keynote address, Jaswinder Bedi highlighted the critical role of workforce productivity in sustaining Kenya’s private sector amid economic pressures. “The private sector is navigating short-term cost challenges while pursuing long-term growth. With manufacturing and services contributing up to 76% of Kenya’s GDP, we must rethink how we attract, manage, and retain talent. Technology offers the tools we need to become globally competitive,” he said.

Dr. Vimal Shah echoed the need for urgent digital transformation. “We’re at a turning point. Companies that delay digitizing HR operations will be left behind. AI is already reshaping how we work—automating routine tasks, boosting efficiency, and enabling more agile, future-ready teams,” he said.

Brenda Mbathi reinforced the importance of future-proofing human capital strategies. “Our global competitiveness depends on how well we harness our human capital. Technology gives us a platform to optimize operations and deliver value to both local and international markets,” she said.

SeamlessHR Advisory Board Chair Irfan Keshavjee emphasized the company’s commitment to supporting African businesses through intelligent HR solutions. “Africa’s economic future hinges on workforce productivity. At SeamlessHR, we’re building the tools businesses need to move from reactive operations to data-driven, proactive strategies that unlock real growth,” he stated.

The roundtable comes at a time when Kenya’s economy faces headwinds, including inflation, currency instability, and shrinking consumer purchasing power. Panelists agreed that digital transformation is no longer a luxury but a necessity for survival and long-term resilience.

Discussions also covered how cloud-based HR platforms, embedded finance solutions, and real-time analytics are helping forward-thinking companies adapt to market changes while enhancing employee engagement and performance.

The event highlighted the growing importance of a culture of innovation within Kenya’s business community. Leaders agreed that embracing technology, investing in people, and enabling continuous learning will be critical to navigating economic uncertainty and driving long-term value.

The partnership between SeamlessHR and KEPSA underscores a shared vision to transform Kenya’s private sector through digital innovation and workforce empowerment. Together, they aim to provide a scalable model for enhancing productivity, supporting economic recovery, and positioning Kenya as a leader in future-ready business practices.

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By Staff Writer

Tracking and reporting on tech and business trends in Kenya and across Africa. Send tips to editorial@techtrendsmedia.co.ke

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