The Increasing Threat of Cyberbullying in the Age of Social Media


Cyberbullying: As technology advances, bullying is also evolving from in-person harassment, where someone might mock your appearance, outfit, or social status face-to-face, to digital abuse on social media platforms. 

This shift raises very serious questions: When will cyberbullying end? How many more lives must be lost to suicide before we take it seriously?

Cyberbullying mainly thrives on platforms like TikTok, Facebook, Instagram, X and even digital gaming platforms such as Fortnite and League of Legends.   Bullies use the opportunity in these apps to show toxic behaviours that end up hurting the victims emotionally, physically, and psychologically. This is despite these digital spaces being meant for connection and entertainment. 

Cyberbullying can take many forms, such as pranks and impersonation, body shaming, spreading false or harmful rumours (e.g., fake death announcements), sending hateful messages or threats, doxxing (publishing private information without consent) or exclusion of individuals from online groups. 

The psychological impact of such abuse is substantial. Victims often experience depression, anxiety, low self-esteem, frustration, and in severe cases, suicidal thoughts.  In some instances, students, mostly teens and youths, tend to drop out of school because of cyberbullying and end up using drugs, trying to get rid of their depressive situations or turn to substance abuse as a coping mechanism. Tragically, some take their own lives, often without their parents or guardians ever realizing the extent of the suffering they endured online.

A 2019 UNICEF study on violence against children revealed that one in three young people in 30 countries reported being victims of online bullying.

So, what can be done to curb cyberbullying?

Parents play a crucial role and should stay engaged with their children’s digital lives, monitoring online activity and encouraging open, judgment-free communication.

Governments and institutions must also implement strong policies to protect children and young people from online abuse. Essential steps include setting up national helplines, enforcing reporting mechanisms, and promoting public awareness campaigns.

Social media app platforms are increasingly taking measures to address cyberbullying. Such measures include privacy settings, to control who can see your profile, send direct messages, or comment and view your posts. Other than unfriending people, you can also choose the block option to stop them from interacting with you. 

Besides, most of these apps have reporting systems for abusive messages, comments, or threats and comment moderation tools, including the ability to turn off comments altogether.

Ultimately, it’s up to all of us to create a safer online environment. By speaking up against cyberbullying, supporting victims, and demanding accountability, we can work toward a digital world that is inclusive, respectful, and safe for everyone.

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By Tawheda Ali

Covering innovation, startups, and digital trends across Africa. Send scoops to tawheda@techtrendsmedia.co.ke

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