AI.com Is Up for Grabs—Is This the Digital Jackpot of the Century?

AI branding is a hotcake companies want to grab; therefore, AI.com can be termed the coveted piece of online real estate for an AI-making enterprise.


Officially, AI.com is now on the market at an eye-popping $100 million asking price, which dwarfs Voice.com that was sold for $30 million back in 2019.

If sold for anywhere near that figure, it will set all-time records as the most expensive domain sales ever. But, is AI.com worth $100 million, or are we witnessing yet another dot-com bubble?

Why AI Domains Are Skyrocketing in Value

AI is the Hottest Tech Trend

All sectors- from finance and health to automation and content generation- are being transformed with the touch of AI. High-value AI branding has become a cult for companies in a race to secure it, and AI.com is the epitome of a digital real estate for any AI business.

Brand Authority and Market Positioning

Taking sole ownership of AI.com would instantly grant credibility in the AI space, better SEO values, organic and even healthy traffic, and brand recognition. Such an investment could be justified as a strategic long-term asset by companies like OpenAI, Google, or even Microsoft.

For reference:

  • OpenAI acquired Chat.com for ~$15 million in 2024 to strengthen its branding.
  • Voice.com sold for $30 million in 2019—making AI.com’s $100M price tag a bold move.

AI Investment and Speculation

Specific to AI, renowned domain brokers are making fortunes with speculation on AI-related domains, almost in a replica of the dot-com boom at the end of the last decade.

A few of the most expensive domain sales ever recorded include:

  • LasVegas.com – $90 million (2005)
  • CarInsurance.com – $49.7 million (2010)
  • Insurance.com – $35.6 million (2010)
  • Voice.com – $30 million (2019)
  • Chat.com – ~$15 million (2024)

AI.com, at $100 million, would be in a league of its own.

The .AI Boom—A Threat to .Com?

Even though .com domains are dominating, the .AI (Anguilla’s country-code domain) is particularly flourishing.As AI companies would prefer more relevant branding in this regard.

  • In 2023, Anguilla’s revenue-associated .AI registrations soared to $32 million from the existing years of less than $8 million, thus marking a fourfold jump.
  • What has become more popular among new AI startups nowadays is that they prefer using .AI-in-name-context websites like Chat.ai, Health.ai, and Finance.ai, as opposed to attaching .com to their names.

Could the rise of .AI domains challenge the long-term value of AI.com?

Is This a Dot-Com Bubble 2.0?

The staggering $100 million price tag raises its own concerns about speculation; it harkens back to the dot-com days when digital assets were worth whatever someone might pay for them.

However, key differences exist:

  • Contrary to the many speculative dot-com start-ups, AI is an efficient and practical real technology.
  • The AI.com site has clear strategic value, rather than just hype for another dot.com bomb.
  • Major corporations (OpenAI, Google, Microsoft) are not merely speculators but are putting their money where their mouths are, seriously funding enterprises in the AI space.

However, failure to sell AI.com within a $100-million deal will send a clear message across that speculation may have gotten way ahead of fundamental reality in the AI domain name market.

What’s Next for AI Domains?

  • In 2025, anticipate significant tech giants to collect high-value AI domains.
  • AI Will Keep Rising – Another possibility for the future is that AI startups might continue to go with .AI than .com and change the domain value landscape.
  • Regulatory & Ethical Concerns – AI branding may come under criticism that may affect valuation.

Conclusion

AI.com, with its $100 million price tag, may just be one for the history books in the sale of digital assets. Whether it is sold at this price or is just a sign that the bubble has burst remains to be seen.

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By George Kamau

I brunch on consumer tech.

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