CIC Asset Management (CICAM), a subsidiary of CIC Group has launched an upgraded CIC Invest App.
The new app introduces real-time withdrawals and an integrated Chama (investment group) management tool, transforming how individuals and groups save, invest, and grow wealth.
With these enhancements, CICAM says it’s responding to the evolving needs of tech-savvy investors with cutting-edge financial solutions.
“CIC is committed to continuously enhancing customer experience through technology and innovation. The revamped CIC Invest App underscores our dedication to delivering faster, reliable, and more interactive financial services that align with our customers’ evolving needs.” Mr Patrick Nyaga, the Group Managing Director and CEO at CIC Group said.
The new CIC Invest App is designed to meet the needs of the next generation of investors, offering a range of innovative features. It provides interactive onboarding guides for a seamless start, along with mobile payments integration for quick and secure transactions. Users can access instant reports and statements for real-time tracking and receive goal achievement celebrations to stay motivated.
The app includes a dedicated feedback section to enhance user engagement, as well as Chama (investment group) management tools for effortless group investments. Additionally, it offers referral incentives to reward users for bringing in new investors, gamified savings challenges to promote smart financial habits, and an investment calculator to provide indicative returns on investments.
With over 150,000 Kenyans already using the previous version, the upgraded app is set to accelerate financial inclusion and inspire more individuals to take charge of their investment journey.
CIC Asset Management leads in unit trusts holding a 22% market share. It has KES 80 billion in assets under management and over 130,000 customers, including individual investors, SACCOs, pension funds, and corporates.
“The financial landscape is evolving, driven by shifting demographics and a rising interest in investments. We believe this app will empower more tech-savvy Kenyans—particularly millennials and Gen Z—to take control of their financial future and build lasting wealth.” Mr Humphrey Gathungu, the Managing Director, CIC Asset Management said.
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