Jumia, Kenya has today launched its much-anticipated Black Friday campaign that will run from November 1 to November 30, 2024.
The e-commerce firm says the month-long campaign will offer shoppers nationwide access to over 10 million products at discounts of up to 50%. It features deals across electronics, fashion, home appliances, and lifestyle products.
Key sponsors for this year’s Black Friday campaign are Garnier, Xiaomi, Tecno, Jameson and Jambo Jet. Special giveaways include a Toyota Auris sponsored by NIVEA, alongside daily prizes worth Ksh 1,000,000 from L’Oréal.
“We are excited to bring unmatched deals to our Kenyan customers and deepen our commitment to driving e-commerce growth in this market,” said Vinod Goel, Regional CEO – East Africa, Jumia.
“With 300 pick-up stations and an expanded logistics network, we are ensuring that even more Kenyans can benefit from the convenience and savings of online shopping.”
Since introducing Black Friday to Kenya in 2014, Jumia says it has redefined eCommerce in Africa. The event makes online shopping accessible to a broad demographic and promotes digital inclusivity both locally and internationally through Jumia.
With over 240 active pick-up stations nationwide, including 60 newly added as part of Jumia’s 2024 expansion plan, the e-commerce giant is focused on improving customer experience and reaching more regions.
This expansion it says highlights its commitment to rural areas, with more orders now coming from as far as Kericho, Kwale, Garissa, Lodwar, and Lamu.
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