Global technology company, Epson, has announced the set up of a new sales company to serve the Middle East, Turkey, Africa, and Central & West Asia (META-CWA) region.
With its HQ in Dubai, UAE, the new regional operations will be spearheaded by Epson META-CWA, President Neil Colquhoun to reimagine how technology can be used by consumers and businesses across the region.
Colquhoun said the region holds great promise, inspired by the immense growth within META-CWA in recent years.
With more than a decade’s experience within the company, he will be leading a diverse personnel of over 320 individuals.
“At Epson, we take pride in what we design, manufacture, and deliver. This expansion into the Middle East, Turkey, Africa, and Central & West Asia represents more than just business growth,” he said.
“It’s about connecting with the heart of local needs and delivering technology that empowers people and businesses, all while caring for the planet and building a more sustainable future.”
“Moreover, this structure will give our talented on-ground teams an even greater opportunity to support the continued business growth with local partners.”
Epson plans to leverage its vast in-market network to bring to the industry high-quality technology solutions in various categories; visual display, printing, scanning, lifestyle and manufacturing.
This will involve making provisions for tailor-made solutions for an increasing customer base in different sectors such as healthcare, financial services, education, hospitality, construction, entertainment, retail and tourism.
In recent years, Epson has reported strong double-digit sales growth across the META-CWA region, with portfolios such as its education solutions growing by more than 100% between FY2022 and FY2023.
One of the company’s goals is to become carbon-negative and put an end to the use of limited underground resources such as metal and oil by 2050.
The company also aims to support their consumers in reducing their carbon footprint by offering sustainable technologies.
Additionally, Epson META-CWA has already made investments in processes and initiatives that will limit its environmental impact.
“Considering the large geographical footprint that META-CWA covers, the aim is to establish an environment that promotes both professional and business growth, while accommodating the diversity of its entire workforce,” Colquhoun added.
“With a leadership team consisting of eleven nationalities, women hold almost half of the management positions which is a testament of the organization’s commitment to promoting inclusion, female-empowerment and diversity.”
Worth noting is that Epson META-CWA plans to initiate an Epson Graduate Program that will attract and champion local talent.
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