LG launches global campaign to help attract positive content onto social media

LG Electronics (LG) has launched a global campaign to draw encouraging content on social media timelines.

Dubbed, ‘Optimism your Feed,’  the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.

It has been created in collaboration with global influencers renowned for their optimistic content including Tina Choi, Victoria Browne, Josh Harmon and many more. LG’s global playlist  includes over 20 short-form videos ranging from motivation to feel-good content.

The campaign allows users to see more positive and uplifting posts. It works on the premise that consciousness about what people choose to engage with brings stronger optimism, balance and happiness to their lives.

In the campaign, LG is consulting with social media experts including Professor Casey Fiesler, an information scientist and technology ethicist, who has published on topics such as social media content moderation and recommender systems.

“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, the vice president and head of LG’s Brand Management Division.

“In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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