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LG Electronics (LG) has launched a global campaign to draw encouraging content on social media timelines.
Dubbed, āOptimism your Feed,āĀ the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.
It has been created in collaboration with global influencers renowned for their optimistic content including Tina Choi,Ā Victoria Browne,Ā Josh Harmon and many more. LGās global playlistĀ includes over 20 short-form videos ranging from motivation to feel-good content.
The campaign allows users to see more positive and uplifting posts. It works on the premise that consciousness about what people choose to engage with brings stronger optimism, balance and happiness to their lives.
In the campaign, LG is consulting with social media experts including ProfessorĀ Casey Fiesler, an information scientist and technology ethicist, who has published on topics such as social media content moderation and recommender systems.
āAs a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in peopleās lives by being intentional with our positive activities both online and in the real world,ā said Kim Hyo-eun, the vice president and head of LGās Brand Management Division.
āIn the AI era, LG remains committed to our unwavering promise of āLifeās Good.ā We will continue to enhance our customersā lives with a human-centric approach, fostering hope for a better future.ā
The āOptimism your feedā playlist can be found on LGās global TikTok channelĀ (@lge_lifesgood)Ā and global YouTube channelĀ (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page onĀ lg.com.
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