Showmax announced last year that they will be rebranding in 2024, well, they just did. The video-on-demand service revealed its new look on Monday completely with a new logo and plans.
The rebrand comes ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa.
The new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.
New Showmax Plans
As the company had promised, the new Showmax has three plans: Showmax Entertainment, Showmax Entertainment Mobile and Showmax Premier League.
Showmax Entertainment on mobile will be available for Ksh 300 a month while the Showmax Entertainment plan on any compatible device will now cost you Ksh 650 per month.
Showmax Premier League is the world’s first standalone Premier League plan for mobile that will enable subscribers to watch all the 380 games on the platform for just Ksh 500 a month. What this means is that you cannot stream the League on a TV, PC or even a streaming box where the Showmax app is available.
Subscribers can also bundle the Showmax Premier League package with the Entertainment package and that will cost them Ksh.700. Remember the bundling can is for mobile-only access.
The new Showmax app will become available in app stores from 23 January 2024 onward across the 44 African countries where the service is available. The company says existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.
What are your thoughts on the Showmax rebrands?
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