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Equity: Empowering Your Financial Future With Digital Saving Solutions


The pursuit of financial independence is a goal shared by many, a journey towards the freedom to pursue our desires without financial constraints. Yet, achieving this can be challenging. Building a foundation for financial independence begins with a pivotal practice: saving money. Consistent by saving, however, proves to be a stumbling block for numerous individuals. To genuinely seize control of your finances and manifest your long-term savings aspirations, it is imperative to leverage appropriate tools and strategies.

Instilling a savings culture necessitates curbing unnecessary expenses. By examining your spending habits, you can identify areas where you can cut back on expenses and redirect the money towards your savings goal.

Contrary to common misconceptions, financial independence goes beyond mere wealth accumulation. It hinges on managing your finances wisely, developing a disciplined savings culture even during adversities and sensible spending within one’s means. A prevalent challenge faced by modern society is the lack of proper financial planning. 

The emergence of mobile banking and its accompanying innovations has revolutionized the financial landscape. This paradigm shift empowers consumers to effortlessly harness available solutions. Contemporary times grant the luxury of seamless saving and convenient access to savings accounts via digital devices. This dynamic enables goal setting and holistic financial management.

Good news is that Equity is providing a safe and secure avenue to save your money for future use, straight from your mobile phone, laptop or desktop. Whether you require to save funds for unforeseen events, or towards short term, medium term or long-term needs, all you need is to simply log onto Equity Mobile App or Equity Online, select save, then select how you would want to grow your money. This allows for increased freedom, control, flexibility & convenience for customers as the services can be accessed both within and outside working hours at the comfort of their homes or offices. 

You can utilize different savings accounts offered on the platform: the Classic Saving Account , Fixed Deposit Account, Call Deposit Account and Goal Account. With the Classic Saving Account, customers can save any amount and top up as frequently as they can, while earning interest on the funds in the account. For the Fixed Deposit Account, rates are offered for the agreed period and with no provision for partial withdrawals before maturity. The Call Deposit Account is a short-term saving account which unlike fixed deposits, allows customers to make early or partial withdrawals from the call deposit without any penalties. The Call Deposit Account is also an excellent tool for cash management for individuals and businesses looking to deploy funds into their investments slowly over time. The Goal Account is a savings account towards short-term and long-term goals. Customers can set up specific, and labelled saving goals for Education, Weddings, Vacations, House Deposit, building an Emergency Fund etc to help focus as they save. You can set up scheduled savings be it daily, weekly, monthly to match your income frequency and budgeting preferences.

With all these saving accounts, you can easily track the progress made for each goal, providing you with a clear picture of your savings growth. You can also customize your saving schedules according to your individual preferences, facilitating habitual saving.

Developing a savings culture is a crucial step towards achieving financial independence, and with the right tools and mindset, it can be an exciting and rewarding experience. You can open your preferred savings account today by downloading Equity Mobile App on Play Store for Android users or App Store for IOS users. If you wish to open your preferred savings account via the web, you can sign up on the Bank’s online banking platform Equity Online and start your journey towards realizing your short-term, medium term and long term goals.

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We cover Technology and Business trends in Kenya and across Africa. Send tips to editor@techtrendske.co.ke

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