Delving into LG’s Cutting-Edge OLED TV Technology

LG Electronics is this year celebrating its 10th anniversary of LG OLED. In 2013, the tech giant released its first 55-inch Full HD OLED TV in 2013 and has continued to push boundaries with its OLED-optimized hardware and software innovations. 

Among the company’s many groundbreaking OLED products released by the company are the paper-thin Wallpaper TV from 2017, and 2020’s unprecedented Rollable TV, which features a display that can roll down and disappear into the TV’s base. 

This year, LG introduced the world’s largest OLED TV – the new 97-inch wireless model – and, back in 2019, it was the first to release an 88-inch 8K OLED TV. 

Additionally, LG has delivered TV software innovations that have further strengthened the capabilities and user experience offered by LG OLED, including its image- and sound-enhancing α (Alpha) 9 AI Processors, and the usability- and convenience-boosting webOS platform.

What really distinguishes OLED TV from other TV technologies? Well, OLED TVs have the ability to deactivate individual pixels resulting in a sharp image, in perfect black, with appealing colors and extraordinary contrast ratios. Due to the deep black shades, all other colours appear much more powerful and have more vitality as well infinitely variable light areas. With 10-bit computing power, the LG OLED TVs can display one billion colours with the finest details and colour gradations. 

LG has invested heavily in this technology evolving into a mainstay of the premium TV market in just 10 years.

In recent years, LG has been on a journey to provide next-level lifestyle value through introducing new OLED innovations under the Lifestyle Screen umbrella to offer a diverse user experience catered to segmented user needs. For example, LG OLED FLEX, a bendable gaming TV, delivers a one-screen-fits-all solution – one that is able to change from flat to curved whenever the user wants. The unique, distinctive TVs from the LG OLED Objet Collection, meanwhile, add beauty and style to any interior.

In May this year, LG Display’s two research papers on ‘ultra-large OLED display’ and ‘Stretchable display’ were selected as Distinguished Papers by the Society for Information Display (SID). 

Over the last couple of years, LG Display has led the development of a series of ultra-large OLED TV panels by addressing the challenge of uniformly expressing high-quality images on larger screens, advancing panels and driving technologies. This in the end has improved the performance of organic light-emitting components, and minimised bezels making the OLED TVs among the best in the market currently. 

In addition, LG continues to provide advanced TV technologies such as the α 9 Gen 6 AI Processor and Brightness Booster Max, both of which improve the image quality and performance of LG OLED evo. And then there is webOS 23, which serves up the most personalized user experience of any webOS version yet.

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Reginah Wamboi

Reginah is a seasoned Kenyan journalist with a keen interest in business and African startups. Send tips to or

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