Meta has announced the introduction of a new subscription service that allows users to get the coveted blue badge against their names.
The new service known as “Meta Verified” available for Facebook and Instagram users comes with extra protection measures against impersonation. The blue checkmark is priced at $11.99 per month on the web or $14.99 on Apple’s iOS and Google’s Android. The company has so far rolled out the service in Australia and New Zealand.
“The new feature is about increasing authenticity and security across our services,” said company CEO Mark Zuckerberg.
“The service lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support.”
The move comes after Twitter introduced a similar service, soon after it was acquired by billionaire investor Elon Musk. Known as Twitter Blue, the service users a range of services for $8/month or $84/year.
SnapChat is yet another platform that launched a paid subscription service with exclusive features like the ability to change the app icon and be able to see which people have rewatched your Stories.
Since the launch of the service last year, SnapChat has converted over a million users into paid customers.
“Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses, and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic,” Meta expounded in a blog post.