Nearly all social media platforms these days utilize user handles for easy identification and mention of user accounts. It started with Twitter, which made it easier for users to identify specific accounts or mention one another within the platform and outside.
YouTube is now working to introduce @name handles for creators and other users. YouTube said in a blog post that handles will appear on channel pages and YouTube Shorts for all users. The company also clarified that this is not a replacement for channel names, but both will be combined as an additional way to identify a channel.
“Every channel will have a unique handle, making it easier for fans to discover content and interact with creators they love.” The company said.
YouTube has today announced “handles,” a new way for creators to identify their channel with an @username format. pic.twitter.com/i8MEyzVm3T
— Kanali (@NicKanali) October 10, 2022
The company said that if a channel owner doesn’t choose a handle by November 14, the company will assign one based on channel names. Users will however be able to edit their handle at their convenient time.
“Because handles must be unique and every channel on YouTube will have one, we’re rolling them out gradually,” said YouTube,
“The timing of when a creator will get access to the handles selection process depends on a number of factors, including overall YouTube presence, subscriber count and whether the channel is active or inactive,” it added.