Nigerian fintech Flutterwave is adding Google Pay, a mobile payment service, developed by Google, as a payment method.
As part of this collaboration, Google Pay will serve as an additional payment option for merchants on Flutterwave for business. This collaboration, the firm says will offer safe and seamless payments, as well as convenient checkout experiences for customers.
Google Pay is a safe, simple, and helpful way to make contactless payments in-store, and also payments in apps and on the web. Users store their cards for Google Pay in Google Wallet, a digital wallet app that is available on supported Android smartphones, tablets or watches.
With this collaboration, Google Pay users in supported countries across the world can pay businesses on Flutterwave across Africa. With an average transaction completion time of 3 minutes, this integration is slated to reduce cart abandonment rate for businesses on Flutterwave.
Olugbenga ‘GB’ Agboola, Founder and CEO of Flutterwave, says, “The continued and rapid growth of Flutterwave is due to our commitment to building a platform with simplified payments for everyone. The GooglePay payment option will attract more international customers and increase the current success rates for businesses on Flutterwave. Integrating with Google pay will allow users across the globe to participate in the booming e-commerce ecosystem in Africa. It will enable us to further fulfill our promise of creating endless possibilities for all”.
How it Works
To use the service, customers will have to get on a Flutterwave-supported website, select what they want to pay for, fill out the order form, select Pay with Google Pay as their payment method and complete the payment with their Google Pay details.
To get paid via Google Pay, Flutterwave says merchants must manually opt-in on their dashboard.
Google Pay in Africa
Last month, Google Wallet, with its integrated Google Pay service officially launched in South Africa and five other markets around the world.
Cardholders of FirstRand Bank, Discovery Bank, Investec, Standard Bank, ABSA and Nedbank in the country can now add their cards to Google Wallet and access the tap-to-pay service.
Other countries that received the service alongside South Africa include Moldova, Qatar, Serbia, Azerbaijan and Iceland, making it available in 45 countries. It’s expected that countries such as Kenya, Nigeria and Egypt which have demonstrated a great appetite for digitized payments will also receive the service sooner rather than later.
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