Africa’s biggest telecom company MTN Group is rebranding. The rebrand, the company says is to position it as a technology company, rather than a telecommunications company.
The company has also adopted a new logo forgoing the white, yellow and red lettering in favour of a black lettered MTN logo surrounded by an oval. It has also changed its slogan from “Everywhere you go” and replaced it with “Y’ello.”
”MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.” MTN’s Chief Sustainability and Corporate Affairs Officer, Nompilo Morafo said in a press statement.
”The new look is “aligned to our evolution from a telecommunications company to a technology company underpinned by one simple and consistent yet striking brand”, Morafo added.
Already, the new MTN Group rebrand is visibly on display outside its Johannesburg headquarters and will take effect across the different African countries the company operates in.
Launched in 1994, the MTN Group Limited (MTN Group) has its core operations in 20 countries in Africa with a subscriber base of over 272 million. The Group is worth approximately $11 billion.
According to its Q3 2021 released in November last year, the company reported revenue growth of $8.2 billion between January and September 2021. The growth was driven by success in some of its main markets, including Nigeria, Ghana and South Africa.
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