Dubai’s e-commerce platform launches in Kenya

After launching in Rwanda early this year, Dubai-based DP World has announced the launch of its global wholesale e-Commerce platform in Kenya.

The launch, the company says brings a new digital trade corridor for Kenya and the East African region for efficient, reliable B2B e-Commerce for businesses of all sizes.

The company says the platform will help unlock access to global markets for Kenyan businesses, with fulfilment through DP World’s worldwide ports and logistics network. With eight existing terminals on the African continent and three more in development, DP World says it is creating a strategic trading gateway into East Africa.

“With the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent. African businesses are increasingly using digital channels and technologies to engage with suppliers and distributors to create agile supply chains, and digital platforms like will be key to this shift. Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world.” Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World said.

Commenting on the launch, David Osiany, Deputy Minister, Ministry of Industrialization, Trade & Enterprise Development for Kenya said, Kenya is among the top countries for economic growth prospects in Africa, with some of the most exciting B2B opportunities on the continent.

”Strategic partnerships with companies such as DP World and are catalysts for our industrialization policy and are in line with the Government of Kenya’s Vision 2030.” he said

Since launching in Rwanda six-month ago, says it has received more than 500,000 website visits from sellers and buyers in Africa. The company has also been able to build a community of more than 4,000 active merchants on the platform, and saw particular success in the sale of automotive supplies and kitchen appliances.

Richard Ngatia, President, Kenya National Chamber of Commerce and Industry said, “The launch and partnership with in Kenya is testament to the impact of strong partnerships and a conducive investment climate within our country.”

”This platform is part of the digital economy blueprint that will embrace new technological and logistical innovations that will enable Kenya’s and Africa’s ability to leapfrog economic growth for sustainable development. By leveraging on its benefits, Kenyan entrepreneurs can lead the charge in transforming how business is done across the continent, opening the continent to new markets, technological advancement and ultimately become the leading free trade facilitators,” he said.

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Reginah Wamboi

Reginah is a seasoned Kenyan journalist with a keen interest in business and African startups. Send tips to or

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