Uber is now available in Nakuru, one of Kenya’s top towns. The company’s taxi-hailing service and food delivery arm, Uber Eats, are now available to residents in the town.
Since entering Kenya January 2015, the ride-hailing service has only served residents in Nairobi and Mombasa. Nakuru expansion will see Uber rival other established alternatives operating away from Nairobi and Mombasa like Wasili Cabs.
Other Uber rivals like Bolt, an Estonian taxi-hailing company, already have an established presence in more towns across Kenya, including Kakamega and Kisumu.
“We remain optimistic about the business opportunity in Kenya, and the launch of Nakuru shows our commitment to the region,” Brian Njao, Uber’s head for East Africa, said(via BD).
“With the Covid-19 pandemic, we are committed to helping people take essential trips safely while providing more avenues for economic opportunities for Kenyans.”
Uber’s food delivery business has partnered with local restaurants to enable customers to order meals online. The expansion comes at a critical time when the government introduced fresh directives, including increased curfew hours and banning dining in restaurants to help curb the spread of COVID-19.
Uber says the expansion of its food delivery business to Nakuru will also benefit local restaurants affected by the ongoing pandemic and increase their customer base.
“Uber Eats provides restaurant owners access to convenient and affordable technology, as well as actionable data and analytics that can make their businesses more efficient and profitable.”
The food delivery market seems to be growing, with Bolt recently launching its Uber Eats competitor, called Bolt Food, in Nairobi.
Plus, the recent expansion of Uber Eats to more places around Nairobi, including Ongata Rongai, Syokimau, and Kitengela. Uber’s food delivery arm is also now available in Mombasa.