Kenya’s e-commerce Startup Sokowatch wins ‘Visa Everywhere Initiative’ 2020 competition

Nairobi-based e-commerce startup Sokowatch has been named winner of the recently concluded Visa Everywhere Initiative – Pandemic Challenge.

This year’s initiative was specifically developed to find an immediate solution to help rebuild small businesses heavily impacted by COVID-19.

Sokowatch, which uses tech-enabled solutions to improve supply chain inefficiencies and transform access to essential goods, currently has a network of over 16,000 shops in nine major cities across East Africa. With the informal retail market making up 90% of African consumer purchases, the threat of shop closures due to the global pandemic could have potentially limited the supply of essential goods and food for millions of low-income families.

For shop owners, the pandemic created the daunting prospect of a complete loss of income, but in a move against the grain of the lending market during COVID-19, Sokowatch extended credit lines to allow informal retailers to place larger orders of goods. Through Sokowatch’s credit scheme, informal retailers have been able to maintain business continuity and see a 20-25% increase in sales as well as establish a stronger position to serve the low income families that heavily rely on them.

Sokowatch’s participation in the 2020 challenge speaks to the huge opportunity to support communities digitally in Kenya, Uganda, Rwanda and Tanzania. The company uses data tracking analysis to gain insight into the shopping trends of the communities and provide competitive prices from manufacturers. The data also ensures the Sokowatch warehouses are stocked with goods based on demand such as volumes of rice, flour, oil and soap.  The in-depth knowledge of the ecosystems it operates in has made smart financing during such precarious times possible.

Speaking on the award, Daniel Yu, Founder and Global CEO, Sokowatch said, “I’m incredibly honoured to have been selected as this year’s winner of the Visa Everywhere Initiative. Sokowatch’s service is for the mass market, which is made up of many low-income families who have felt the devastating impact of the COVID-19 pandemic. We’re glad to have been able to use our tech to quickly respond to the crisis in a way that directly supports the families and shop owners in the communities through our unique credit extension model and the e-voucher scheme.”

With the pandemic leading to the loss of income and jobs for millions of people in Africa, Sokowatch is using its existing technology systems and network of shopkeepers to distribute e-vouchers to ensure that people living in informal settlements in East Africa continue to have access to essential goods. The e-vouchers, which are received by SMS and redeemed at a local registered shop, have benefited over 10,000 people to-date.

The Visa Everywhere Initiative (VEI) is a global innovation program by Visa that calls for startups and fintech companies to step up and provide solutions to tomorrow’s commerce and payment challenges. The initiative also tasks these businesses to improve their own product propositions and offer insightful solutions for Visa’s expansive network of partners.

, “Visa’s global positioning in tackling the world’s payment challenges is testament that we are all connected in one way or the other. The Visa Everywhere Initiative is an incredible platform to showcase one’s startup solutions and presents the opportunity to meet with other like-minded visionaries who are looking to change the world.” Daniel Yu concludes.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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