Safaricom’s Neon smartphones have been on the lower end of the smartphone market in Kenya, owing to their puny pricing models. This has given Safaricom’s Neon smartphones a sweet spot in the market appealing to any first-time smartphone buyer. But it’s not just about the pricing, they pack enough features suitable for the price point also.
Today Kenya’s biggest telco has announced that they have sold over 600,000 neon devices in 2019 alone. This year Safaricom revamped its Neon smartphones in April introducing Kenya’s first 4G smartphone priced at a puny KES 3,999. In what explains as the main driving force to the “explosion in the Neon’s popularity.”
Besides, some Neon devices not only support 4G but also support VoLTE. With VoLTE support, this makes Neon devices the first choice for those seeking to leverage on Safaricom’s VoLTE connectivity but constrained within a small budget.
“We introduced the Neon Smartphone range to cater to customers seeking quality and reliable smartphones at an affordable price. The devices are especially designed to appeal to first-time smartphone users and have been received quite well, emerging as our most preferred smartphone range,” said Michael Joseph, CEO, Safaricom.
Since the devices feature minimum smartphone features, the company even partnered with Google to deploy the lightweight Android™ (Go edition) to Neon smartphones for optimal performance.
Some of Safaricom’s Neon devices available on the market currently include;
| Neon Lite (4G and VoLTE) | KES 4,999 |
| Neon Nova LTE (4G and VoLTE) | KES 4,599 |
| Neon Ray (4G and VoLTE) | KES 3,999 |
| Neon Storm | KES 3,349 |
| Neon Kicka 4 | KES 3,199 (Masoko only price) |
You can get any of these devices at Safaricom shops countrywide, from Safaricom dealers, and also online at Masoko.com.
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