Call Tracking and Start-Ups: How It Can Help Your Business

By John Taylor

Setting up and establishing a small or start-up company can be expensive, and it usually demands a level of risk. You must be able to maximize your resource, gain profits quickly, and become consistent to survive in this industry. Thus, you need to guarantee that your marketing strategy is flawlessly working and generates great results.

If your business is generating sufficient telephone call inquiries through their online marketing activities, then be a smart marketer and invest in call tracking software. This program provides you with actual insight into your marketing performance.

What Is Call Tracking?

Call tracking is a crucial tool that analyzes your marketing efforts and performance. Further, it establishes a unique phone number to each website visitor. Then, those numbers will be sent through to your business mobile or landline.

By monitoring those phone calls using call tracking, you are able to identify vital details about how your visitors/callers found your website, the exact keywords they used in the search engine, and other pages they have previously visited.

How Can Call Tracking Help Your Startup?

Unfortunately, call tracking nowadays is disregarded as a marketing technique or tool regardless of its benefits. The following are ways call tracking can help your business. Not only does it provide more insight into your marketing channels’ performance, it also brings a positive impact on your ROI.

  1. Measures the content impact

Tracking a caller’s activities on your website tells you which pages they have visited before they made the call. Likewise, it allows you to discover which pages from your website are driving the most conversions. In addition, you will know the amount of time visitors spend engaging within your website.

    2. Integrate with Other Web Applications

You can integrate call tracking with other web application through  Ruler Analytics. This allows you to automate definite tasks to maximize productivity.

In addition, the Ruler dashboard sends your call data straight to your mobile device or CRM. Then, it sets up action such as sending you a notification whenever your website receives a call.

   3. Detailed Call History

Having a detailed call history allows you to recall foregoing prospects, regardless if they are converted or not in the past. Since call tracking can retrieve personal customer details, this allows you to contact them again when you have a new product or service to offer.

 4. Potential Geolocation Business Expansion

You aim as a startup business is to grow. With call tracking, it allows you to discover the geographical locations of your callers. Further, it enables you to evaluate which geographic locations your business is generating, and it identifies probable opportunities for expansion.

5. Improvements to Your Return on Investment (ROI)

Calculating the ROI of your marketing efforts is crucial as it informs you what is working and what is failing. Further, it allows you to effectively allocate your marketing budget. Call tracking tells you exactly the amount of traffic your site has driven with each marketing activity.

6.  Improves Your Operational Standards

You are able to record and replay all your phone calls so you can create an accurate picture of your clients, and their preferences. Further, this helps you identify exactly the right products and/or services your clients want and need the most.


The industry is beginning to integrate call tracking for their business. If you wish to stay ahead in the business and would like to learn more about call tracking, do not hesitate to contact Fone Dynamics.

About the Author

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.

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