British Wileyfox Smartphone Brand Enters Kenya, introduces two new devices
Just last month we told you about Xiaomi mobile entering the Kenyan market. Xiaomi came at a time when the number of Smartphone users in the country was recording a substantial growth. And now it looks like another Smartphone brand wants to tap into the Kenyan market.
Known as Wileyfox, the British smartphone manufacture is entering the East African market with two new smartphone brands, Swift and Storm.
With the two devices, Wileyfox is introducing the CYANOGEN® Operating System 12.1 to the region, and providing the tech-savvy East African market with limitless customization options, and enhanced privacy settings.
Since their launch on Amazon in the UK in September, both the Wileyfox Swift and Storm, have been rated among the top five hot new releases. They have also been placed on the best sellers list, and have seen similar recognition with launches in other key markets across Europe, Russia and the GCC region. The company says it wants to provide early adopters with a unique opportunity to experience the latest in technology at unbeatable prices.
“Wileyfox recognizes that each smartphone user has unique requirements and usage preferences. Smartphone users are also storing valuable and sensitive data on their devices, increasing the need for high privacy levels. We aim to give users the freedom to create their own unique smartphone experience with advanced customization features, and enhanced privacy settings. Our powerful and reliable products are carefully crafted, featuring cutting-edge technology, to provide tech-savvy East African users with a cost effective platform to practice their creative technical skills,” Nitin Sood, Managing Director, Wileyfox MEA said.
Based on Android Lollipop 5.1, Cyanogen OS 12.1 is known for its revolutionary personalization features, intuitive interface, speed, improved battery life, enhanced apps, and leading security features. Cyanogen OS allows users to tailor their mobile device and content experiences through deep levels of customization, ranging from UI themes and shortcuts, to lock-screens and audio quality, and incorporates Qualcomm Secure MSM technology to offer some of the highest security and privacy settings in the industry. The PIN Scramble feature randomly changes the order of numbers on the screen to ensure that onlookers are not able to detect passwords through pattern memorization or screen smudges, while the Privacy Guard allows users to clearly select what information is shared with external parties, and Protected Apps stores select apps in hidden lockable folders.
“Cyanogen OS 12.1 delivers a unique user-focused Android experience, giving Wileyfox Swift and Storm users advanced customization and performance levels, as well as enhanced privacy settings,” Vikram Natarajan, Senior Vice President of Global Partnerships and Distribution for Cyanogen said. “Together with Wileyfox, we are bringing real differentiation that puts customers in control of their smartphone.”
Both devices are built with Qualcomm® Snapdragon™ processors, offering superior battery life, have dual-SIM functionality, and support 4G LTE connectivity. The Wileyfox Swift, selling at only KES 19,000, features a 5-inch HD Coring® Gorilla® Glass display, an impressive 13MP dual LED flash rear camera and 5MP secondary camera with a wide range of shooting features, the Quad-Core Qualcomm® Snapdragon™ 410 Chipset, 2GB of RAM, and 16GB of internal ROM, expandable up to 32GB. The more advanced Wileyfox Storm features a larger 5.5-inch full HD display, a crystal-clear 20MP rear camera and 8MP front camera – both with flash and various shooting features, the Octa-Core Qualcomm® Snapdragon™ 615 Chipset, 3GB of RAM, 32GB of internal ROM, expandable up to 128GB, and is priced at KES 29,000.
The devices devices will be available across East Africa starting May. The Wileyfox Swift will retail at 18,999 while the storm will retail at 28,999.
