If you thought we were not going to see much from Nokia after selling its mobile business to Microsoft in 2014 then you were wrong. The company just entered the camera market with a bang, unveiling a $60,000 OZO virtual reality (VR) camera in the european market on Friday.
The launch was announced at an event Hosted at London’s indigo at the O2 arena where nokia showcased OZO’s innovative features such as real-time VR preview, wireless operation, and full 3D 360 VR audio and video live broadcast capabilities.
Crafted by Nokia Technologies, OZO is described as a camera that combines the ultimate in engineering capabilities and intelligent design to offer you the best Virtual Reality production experience. It is the first Virtual Reality device to capture 360° spherical video and 360×360 surround sound.
“OZO enables the creation of immersive virtual reality experiences that actually move us emotionally, and move us to act,” said Ramzi Haidamus, president of Nokia Technologies. “Through OZO we can feel more present in the lives of people we’ve never met, and widen the circle of empathy in ways we could never have imagined before. Technology that moves us this deeply is technology that moves us all forward.”
The company has also announced new post-production partnerships to advance end-to-end solutions for creating VR experiences and facilitate the content production workflow. Uncertainty about available workflow and tools for VR content creation has been a major concern for the creative community, and with these partnerships OZO provides a comprehensive solution.
Under this partnership, Deluxe will provide high quality post-production services for OZO VR content, including editorial, stitching and color. Deluxe will also harness the talents of more than 3,000 global artists in the Deluxe Creative Artist Group, including premier talent from Company 3, Method Studios and StereoD, to support VR experiences created with OZO.
Additionally, Nokia announced that post-production software tools from London-based The Foundry, including NUKE, will soon support 3D content created with OZO.