According to Mobile Marketer, “the average smartphone user consistently has only about 26 apps on their device at any given time”.
Because of this, it is necessary for marketers to strive to be one of these 26 mobile applications on a customer’s phone simply because there’s a higher chance of obtaining their undivided attention when you want to provide current news on your product or services. While mobile applications are convenient for customers especially for services like money or bank transactions, these apps are also used for direct marketing – it is an opportunity for brands and products to communicate to the customer with a lot more intention so as to provide a better personal experience that could lead to better customer retention.
For the food and beverage industry this concept is especially so, now that customers are entirely dependent on their mobile devices to carry out an average of 221 tasks every day, that is according to American Mail online. Many customers who are on the go use the convenience of ordering their meals using the Hellofood mobile app that displays all the menus to choose from, a task that would be impossible if a customer was to download 1 menu app from each of his favorite eateries – this would leave the mobile device overfilled with restaurant apps that will not be used often.
This one stop shop is convenient for your regular ‘foodie’ who’d like to stay informed on any menu alterations from their restaurants. The app also informs customers on any special holiday food offers as well as notifications on new vendors who have partnered with hellofood to provide them with the convenience of food delivery. Just last week hellofood partnered with one of the city’s more popular restaurants Art Café and customers who have the hellofood app were privy to this announcement through push notifications on the mobile device.
This advanced technology ensures that all customers who regularly order their meals with their phone are made directly aware of any new information that is happening in the food-sphere within Nairobi city.
