Social Media

Facebook hits 100 million active users in Africa


By Nixon Kanali, Nairobi 


Facebook has now hit 100 million active users in Africa, 80 percent of which are mobile users. This is according to a statistic that was revealed in a blog post on Monday.

According to the article, 1 in 10 Africans logs on to the world’s largest social networking site every month. This translates to nearly 100 million users who use Facebook  every month.

As it is happening across every part of the world, people in African countries use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. With the dramatic shift to mobile happening in high-growth countries,Facebook says this transition means connectedness  to people, organisations, businesses (and customers) around the world.
For brands, the ability to interact with people on their terms, on mobile, translates to a new opportunity to bring value to both people and advertisers:

“In Africa, we are seeing explosive growth and incredible momentum across the region. At the same time, when you look at the staggering cost of connectivity in many countries, mobile services need to deliver maximum utility on the biggest range of devices and consume the smallest amount of data, which is exactly what Facebook provides.” Rob Norman, Chief Digital Officer of Global Group M said

The company said its mission is to make the world more open and connected. It admitted that While it still have a long way to go, it was excited to announce one indicator that this mission is moving in the right direction

”We look forward to sharing more about our work in Africa and other high-growth regions in the coming months.” the company said.


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