BUSINESS

Zoho launches Bigin, a CRM solution for SMEs priced at Ksh.560


Zoho, a software-as-a-service (SaaS) firm has today launched Bigin, a pipeline-centric CRM software designed specifically for small and micro business owners.

The software according to Zoho has been designed to provide a simple solution for small businesses to keep track of their customers and improve customer relationships without having to worry about high costs or complicated features.

“Small businesses are the heart and soul of our communities and with business owners struggling more than ever right now, our goal is to bring world-class customer relationship management technology to every sized business at an extremely affordable price,” says Andrew Bourne, Zoho country manager for Africa.

“We created Bigin to help small businesses achieve maximum growth with a minimal learning curve. Using the product, small businesses can stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships.”

Bigin is a pipeline-centric CRM solution focused on small businesses who do not need an elaborate, end-to-end CRM application. The product features include a 30-minute setup, multiple pipelines for customer operations and built-in telephony: Making and receiving calls anytime, anywhere is made possible through Bigin’s built-in telephony that allows users to choose from a range of popular telephony providers, such as RingCentral, JustCall and Yeastar, in Zoho PhoneBridge Marketplace. It also includes workflow Automation to helo sales reps drastically cut down the time spent on repetitive manual tasks with automated workflows.

Other features include real-time notifications and analytics. It also allows users to manage emails, stay updated with their pipeline, and access key business information in real time with Bigin’s mobile apps for iOS and Android devices.

Bigin by Zoho CRM is priced at Ksh. 560 per user, per month, billed annually. This, Zoho says is to specifically to cater to the budgets of small businesses, which do not yet need an elaborate, end-to-end CRM solution.

Bigin is also suited for freelancers and individuals who want to manage their personal business pipelines online.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Send tips to nkanali@techtrendske.co.ke.

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