BUSINESSNews

Zee launches 3 channels on StarTimes


Zee Entertainment has announced the launch three new channels, Zee TV, Zee One and Zee Tamizh on pay television platform StarTimes media. The channels will showcase a wide selection of family oriented programming such as award-winning series, lifestyle, food, reality and highly acclaimed movies, which are dubbed in English on Zee One with Zee TV and Zee Tamizh offering English subtitles.

With a strong worldwide presence boasting over 40 channels, Zee has been in many homes and won the hearts of over 1.3 billion viewers, across 173 countries. Zee first ventured into Africa 25 years ago as the brand’s first international territory launching Zee TV. Since then, the brand has expanded on the continent with many more channels being made available which includes flagship channel Zee World.

“Our corporate positioning is Extraordinary Together – with a vision to provide an amplified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary.  This is a driving force that enables us to bring authentic and entertaining content which will now be available on StarTimes platform,” noted Somnath Malakar, CEO Africa and Indian Ocean Islands.

Speaking on the introduction of the new channels, StarTimes Regional Marketing Director Mr. Aldrine Nsubuga noted that the channels will be available to Kenyan subscribers from 1st November with the pay television company keen to progressively enrich the platform with content from diverse genres towards meeting the whole family entertainment viewing experience.

“We are incredibly pleased to offer Zee channels as a destination of whole family entertainment, a place where viewers will easily connect with our exciting programming this being our commitment to progressively grow our content variety towards enriching every household’s television viewing experience,’’ noted Mr. Nsubuga.

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