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How to Start a Startup


A startup is just like any other business, a very big effort on the part of the one who sets it up. But just like any other business, hard work is a must. Also, a long-term strategy or action plan, consisting of many stages, is crucial for a startup. It is a well-known fact that startups have as their main element a rapid growth in the beginning. To make a strong impression in the industry, they tend to gather motivated and very passionate people near the startup.

In this article, you will find the most important directions for when you want to try a startup. This guide with a few simple but crucial steps will be able to guide you on your path to entrepreneurship.

Ask yourself why

When you browse the best online casinos, you know that such businesses have a well-defined purpose. This goal is to provide all customers with entertainment when they need it, along with quality services and the security of their data. When you start your startup, you need to ask yourself why. Why do you want to offer those products or services and what you can bring to the new market to separate you from the competition?

Your business needs to represent you and your customers need to understand that. That is why it is important to define why you do this. If you are starting your money-only startup, this is not enough to succeed in the long run. These money-driven startups were numerous, and each time they ended up going bankrupt in a few years. This proves that without passion and desire for your company, you will not end up with a profitable business in the long run.

Franchising

Another aspect for a successful startup that can create real profits for you if it is well organized is franchising. Franchising consists of growing the business and expanding it locally and even internationally. A franchise agreement means an agreement between two parties, the first being the main business that sells the license to that business. Thus, the buyer opens his business, but pays the trademark to the seller and sells products under the image of the creator.

With this franchise, you will be able to open new locations, using the assets you already have. Whether its supplies, the way employees work, the way the business works, everything is under your control. Also, when choosing franchises, you need to consider the locations where you implement them.

Business name

The name of your business is an important element in the way business will work for you. Even if you have a very good idea that can always work for profit, a poorly chosen name will drive away all potential customers.

For this reason, the name of your startup should not only sound good and nice but also be catchy and maybe even viral. A business name, as mentioned earlier, can dictate how your business will work. Maybe you want to go by the name of a loved one, but this trend is no longer fashionable at the moment. A simple name that bears your imprint or even the address of your location can be a solid option.

Target customers

The clients you have in your target can represent the mass of people that you retain and that will bring you a constant income. A first step in identifying your target customers is by creating a profile for them. The profile consists of aspects such as his income, his passions, whether he has a well-founded family or not, what type of job he has, and many others.

Another important step in determining your target customers is to communicate with them. When you want to open a business in a crowded neighborhood, it is important to listen to your customers. Also, even a survey would be good to be able to finalize that profile.

Business plan

Once you have completed all the other steps described above in the article, a well-developed business plan is a next step. This plan can be defined by several detailed key points to know that you do not end up without profit.

This plan outlines all the processes that a business day goes through, from opening the place to closing it. It should include all the subcontractors you have, in terms of raw materials, accounting, and market analysis.

Costs

Even if this is the last point in this article, this does not mean that it is the least important. On the contrary, the way you manage all the costs of your startup can dictate the way your business works. 

In the costs you put on the sheet, each element must be included. From the utilities of the place and the garbage service to the license for the music, you put on the speakers in your location. Also, another cost that should be included in your startup is the cost of promoting your business on social media. If you are not an expert in social media or do not know how to do it, it is ideal to hire a person who only deals with this.

Conclusion

Starting a startup may seem difficult right now. But all the big businesses started hard and now there are big names in their industries. Just look at where the great Apple came from, and where it is now. From a business in a garage with 2-3 friends to a billion-dollar company known internationally, it’s all about everyone’s motivation.

In conclusion, with the help of this article and the plan of crucial points that you can follow when you open your startup. We know this may seem overwhelming at first, and many may reconsider whether or not to open a business, but the beginning is always difficult. When you get to a turning point with your startup, remember why you started this business. Remember what motivated you to move on and keep going until you get to a positive point.

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We cover Technology and Business trends in Kenya and across Africa. Send tips to editor@techtrendske.co.ke

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