Facebook is reportedly preparing to launch an app that will let users share posts anonymously with one another,New York Times has reported.
According to the report, the app, which is expected to be released in the coming weeks, reveals a different, experimental take on Facebook’s long-established approach to identity. It will allow people to use pseudonyms so they can have discussions about topics “which they may not be comfortable connecting to their real names”
Facebook’s chief product officer Chris Cox, “It’s part of what made Facebook special in the first place,”
The project is being led by Josh Miller, a product manager at Facebook who joined the company when it acquired Branch, his start-up which focused on products that fostered small, online discussion groups. Mr. Miller and the rest of his team have been working on the product in its different forms for the last year, said the people briefed on the plans.