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DHL acquires minority stake in UK-based Link Commerce


DHL Express has today announced its minority stake acquisition in Link Commerce, the UK-based e-commerce firm that helped the logistics company develop its hugely successful DHL Africa eShop platform.

The DHL Africa eShop was launched a year ago in partnership with Link Commerce and initially launched in 11 African countries in April 2019.

The platform was an immediate success, gaining around 5,000 subscribers within the first six weeks. The eShop is now live in 34 countries across Sub-Saharan Africa. It enables African customers to shop directly from over 200 US- and UK-based online retailers, with purchases delivered directly to their door, by DHL Express.”

The acquisition according to Hennie Heymans, CEO of DHL Express sub-Saharan Africa, demonstrates the company’s commitment to growing e-commerce on the continent.

“Acquiring a stake in Link Commerce – the company behind the MallforAfrica.com platform – shows our tremendous support of e-commerce in Africa. It also positions us to realize our ambitions of growing the eShop offering globally, and work on the scalability of the platform when the opportunity arises.”

”DHL’s investment in Link Commerce is a perfect fit. With the DHL investment we are now able to grow faster by leveraging the amazing shipping network DHL has built globally. This will help us expand our white-label turnkey B2B eCommerce platform and provide online shoppers with the ability to shop more and get more at great shipping rates fast.” said Chris Folayan Founder and CEO of Link Commerce and Mall for Africa.

As part of the acquisition, Heymans has been made a board member of London-based Link Commerce Ltd. “We have no doubt that deepening our partnership with Link Commerce in this way will take both companies, as well as e-commerce on the continent and new markets across the globe, to new heights. I am honoured to take on this new role as part of DHL’s growth strategy.”

“ At Link Commerce our strategy is to help businesses grow and provide shoppers globally with access to US and UK online retailers like never before. DHL’s investment in the company gives us that edge we need to expand rapidly globally and access to products like never before,” said Chris Folayan, Founder and CEO of Link Commerce Ltd.

With operations across 51 markets in Sub-Saharan Africa, servicing customers, efficient delivery is an important factor for DHL Express. “Our strategic investments in innovative technology and connectivity across the region, are all aimed at promoting global trade and ensuring that businesses and individuals across the continent can leverage global opportunities,” Heymans concludes.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Send tips to nkanali@techtrendske.co.ke.

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