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Canon EOS R3 full-frame mirrorless Camera officially launched


Canon has unveiled yet another full-frame mirrorless Camera in its EOS R camera series. Known as the Canon EOS R3, the company says is packed with robustness and performance that can deliver maximum speed, versatility, and reliability for sports, wildlife photographers and reportage. 

Leveraging its technological advancements developed for the original EOS R series in 2018 as well as bridging the gap between the EOS R5 and the illustrious Canon flagship EOS-1DX line, Canon says the EOS R3 highlights outstanding AF performance and swiftness with fast-moving subjects. The EOS R3 is also the first “3” series camera from Canon since the widely used EOS-3 film camera launched in 1998. Additionally, with the EOS R3, photographers can now enjoy a top shutter speed of 1/64,000sec and 30fps burst shooting, with simultaneous AF/AE tracking. 

The Canon EOS R3 comes with a number of other interesting features. For example, it integrates the AI-based person- and even eye-detection features that allow the user to direct focus on what they are looking at through the EVF  thus enabling extreme agility in fast-paced scenarios.

The design of the camera integrates a high-resolution 5.76m-dot OLED EVF and a 3.2″ vari-angle touchscreen LCD, along with dual memory card slots, wireless and wired connectivity, and an updated Multi-Function Shoe design for expanded accessory compatibility. The camera is also capable of shooting 6K 60p RAW and 4K 120p 10-bit uncropped video with Canon Log 3 support, in addition to the possibility for oversampled 4K and RAW movie internal recording.

At the same time, Canon has also kick-started its Canon R tour – a series of roadshow events that will give people a chance to get up, close and personal with the revolutionary camera from January until December 2022. The R3 roadshows will be held in different countries inviting people from diverse backgrounds to participate in the dry run and experience the genius innovation of Canon R3 firsthand. 

The company has also invited around fifteen to twenty local photographers from the region to test-drive this newly launched camera under its Generation-R program. The hub features exciting photo competitions, prizes, exchange of useful equipment as well the current trends in the photography world. The chosen photographers will receive the new EOS R3 camera to assess its features, design, handling and the quality of images. 

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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