Ecommerce giant Amazon announced Monday that it has sued administrators of more than 10,000 Facebook groups for orchestrating fake reviews on the platform while rewarding money or free products.
The company said that the groups are spread across the US, the UK, Germany, France, Italy, Spain and Japan and perpetrate misleading information in order to boost product sales
“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Amazon’s vice president of Selling Partner Services.
Amazon has taken legal action against such groups since 2015. One group called the Amazon product review which had which had more than 40,000 members was removed by Facebook in early 2022. Such bad actors continue to thrive despite the company’s advanced and aggressive monitoring systems.
The company said it strictly prohibits fake reviews and has more than 12,000 employees around the world dedicated to protecting its stores from fraud and abuse, including fake reviews.
By the end of the first quarter of 2021, Amazon had reported more than 1,000 review selling groups.
Fake reviews are just a small portion of the large-scale misleading content that is hampering the eCommerce business. The challenge here is that they thrive by heaving praise on bad products and therefore encouraging trading of low-quality and bad products on eCommerce platforms.