AAR Insurance Kenya has launched a new mobile app available on Google Play Store and the App Store. The new mobile app is part of its mission to become a branchless and paperless insurer by digitizing its services.
The digital shift will help the company improve service providence efficiency and enhance customer experience.
The app includes different services. First, AAR’s customers’, agents and service providers will use the app for self-service and be able to perform transactions at the comfort of their home.
Secondly, the new AAR mobile app provides users with access to data on their medical insurance cover including benefits and a way to locate authorized healthcare providers by the medical underwriter.
Lastly, customers can purchase the company’s products, access MTIBA and file paperless claims using the App.
The company aims to migrate 80 per cent of client transactions to its mobile and online platforms.
“Our DNA is to empower our customers to take control of the things that matter most to them, including health. Our digital transformation strategy is aligned with this goal. The mobile app is part of our quest to be a branchless and paperless insurance provider and create a lean and efficient business,” said Mr AAR Insurance Managing Director Nixon Shigoli.
It’s digital transformation goal is also part of its wider mission to provide more value to customers and to attract and retain younger tech-savvy demographics.
The insurer will also benefit financially and expects its expenditure to reduce as 95% of paperwork is transformed into digital, ultimately increasing its business profits. The digital shift will, however, not lead to layoffs, according to the company. It will help increase employee productivity through “more efficient processes and optimal business-to-customer relationships,” Mr Shigoli said.
The company’s digital shift cannot be overstated, as it has been identified as the main factor in helping insurance providers increase uptake of underwritings in Kenya.
Kenya’s insurance coverage currently stands at a negligible 3 per cent, yet the country’s mobile penetration rate is massive.