Uber contributed an estimated KSh 14.1 billion in revenue to Kenya’s economy. This is according to the ride-hailing app’s Kenya Economic Impact Report released on Tuesday.
Commissioned by Uber and conducted by Public First, the report outlines Uber’s economic impact on local businesses, drivers, delivery people and consumers through its mobility and delivery lines of business in 2023.
“This report breaks down the billions of shillings in economic value that Uber helps create annually in Kenya into its constituent parts: giving Kenyans convenient and safe access to transportation, food, grocery and retail items, helping local restaurants find customers during challenging economic times, and giving drivers and delivery people a flexible and independent earning opportunity,” says Imran Manji, Head of East Africa, Uber.
“This report will serve as a benchmark for the coming years, as we continue to find ways to support Kenya’s priorities and be a valuable partner for economic and innovative growth.”
In 2023, Uber notes in the report that the Uber app supported KSh 167 million in additional value for Kenya’s nighttime economy by allowing many Kenyans to reach their local bars, clubs, and restaurants late at night. The app also created an estimated KSh 2.7 billion in additional value for the Kenyan tourism industry, supporting millions of tourist journeys
The report, also showed Uber Eats added Sh534 million to the value of restaurants and eateries in 2023.
“Through the Uber Eats platform, we have brought value to restaurants, retailers and merchants by expanding their reach to a wider customer base. In addition, access to insights such as customer preferences, peak ordering times and popular items enables merchants to optimise their offering and tailor their business strategy to meet customer needs. This has helped to boost the local economy while supporting enterprise and small businesses by providing them with an efficient and scalable delivery infrastructure.” Kui Mbugua, General Manager for Uber Eats Kenya said.
Uber says it gives drivers and delivery partners on its platform the opportunity to work flexibly and be their own boss. According to the report, 57% of drivers and delivery people chose to drive or deliver with Uber and Uber Eats over other earning opportunities for this reason.
“The data from the report shows that Uber has a net positive contribution to the Kenyan economy. Our commitment remains to continue to find ways to help Kenyans go anywhere and get anything while creating positive experiences that enable drivers and delivery people to earn sustainably on the platform,” Manji added.
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