NCBA bets on its digital products to grow its local footprint
NCBA Bank digital products: Initially, digital transformation was defined as organizational changes in terms of new investments in digital business models to improve the customer’s digital interactions at every single touch point related to the customer life cycle. It was the role of primarily the telcos to drive digital penetration across the people. However, with the rise in demand for various digital solutions across different sectors, there is an increase in innovative solutions that solve different problems in different sectors.
Digital transformation has enabled different sectors to create more and more new opportunities, increase efficiency, and improve the customer experience. As technology evolves and customer expectations change, we can see further digital transformation across other industries.
For instance, in the financial and banking sectors, technology bridges the gap between operation efficiency and customer satisfaction. It is common for intuitions with streamlined and efficient digital propositions to win the hearts of consumers. This is because automating processes has greatly reduced the errors that have been common with manual inputting of data. This transformation also improves customer accessibility, providing 24/7 access to banking services through online and mobile platforms, and offering personalized products and services using data analytics.
When choosing a bank, consumers will opt for a bank they feel that their money remains secure. This has been easily achieved by the advanced security measures available in digital banking. Consumers trust that their data and money are well protected against cyber attacks and fraud while ensuring adherence to regulations through automated compliance monitoring and reporting. The ability to innovate is also greatly enhanced, with digital tools enabling the development of new financial products like digital wallets and peer-to-peer payments, and accelerating the launch of these services.
Digitalization has rapidly become a primary driver for banks to boost profitability, distinguish themselves in the marketplace, transform the core business of banking, reduce costs, enhance quality, and facilitate the creation of new financial products. In the banking industry, the digital concept encompasses providing services to customers through all channels and points of interaction, backed by analytical and automated processes. This requires innovation in products and services, advancements in information technology, and effective management of organizational and human resources.
For Kenyan banks, NCBA Bank continues to outperform its competitors through the various digital products that continuously deliver security, cost-friendliness, and efficiency. Its customers are assured reliability and peace of mind through the value-added propositions.
Tailored to meet the needs of businesses, regardless of their size, the NCBA Till enables customers to pay directly to any Mpesa or Airtel Money Till, directly from their NCBA accounts, without needing to withdraw the money to their mobile banking wallets. By simplifying the transaction process, NCBA Till supports businesses in streamlining their financial operations and improving cash flow management, ultimately contributing to a more efficient and hassle-free payment experience for both businesses and their customers.
A standout feature of the NCBA Till is that a business owner is allowed to have multiple shortcodes. There is no limit to the number of shortcodes a merchant can apply for, which is particularly beneficial for businesses with multiple points of sale. Each transaction is pre-validated, ensuring error-free processing and reducing the risk of transaction failures. Furthermore, merchants can include additional transaction information by simply adding a space or “#” after the short code, making it easier to categorise and track payments.
To boost operational efficiency, NCBA Till provides robust API integration, enabling merchants to receive instant push notifications and ensuring immediate awareness of all transactions. This seamless integration with NCBA’s systems streamlines operations and enhances the overall customer experience by delivering real-time updates and confirmations.
In an era where time is of the essence and efficiency is paramount, the bank is revolutionizing the financial sector with its innovative asset financing solutions. Leading the charge is NCBA’s 15-Second Conditional Approval, the first of its kind in the market, highlighting the bank’s commitment to leveraging technology for an enhanced customer experience. This groundbreaking solution allows potential borrowers to receive conditional approval for their loan applications within just 15 seconds, a significant improvement over traditional methods that could take days or even weeks. This swift approval process exemplifies NCBA’s forward-thinking approach and dedication to providing efficient, customer-centric services.
The advantages of the 15 Second Conditional Approval are manifold. First and foremost, the speed of approval significantly reduces the waiting time for customers, allowing them to plan and execute their projects without unnecessary delays. This can be particularly beneficial for businesses that need to quickly secure financing to take advantage to market opportunities or to meet urgent operational needs.
Current credit card processing technology and advanced business solutions make financial transactions possible at almost any time and virtually any place. During the COVID-19 Pandemic, tap or scan-to-pay solutions became incredibly popular, and have continued to grow. Physical cash is slowly but surely becoming a ghost of the past. As it stands, contactless payments account for the large majority of payments. With this in mind, NCBA offers their cardholding customers value for their money.
The bank offers payment through their cards as a cheap payment option compared to using cash and other modes of mobile payments. To increase the card proposition, NCBA recently awarded 3 Visa cardholders with a fully paid trip to Paris for the 2024 Olympics Games, changing the game for cardholders. The bank, reinforcing its commitment to customer excellence, offers several discounts on payments made by the card. Did you know you stand a chance to receive cash back for payments made by the card? Well, now you know.
Lastly, NCBA leverages cutting-edge mobile banking technology to enhance customer service. Customers can easily pay power bills, DSTV, Go TV, and Zuku via Lipa na Mpesa, reducing the need for intermediaries and streamlining transactions. The NCBA Now app also supports payments for KRA iTax, Jamii Telecom, and offers cards management. Additionally, users can mask their balances for enhanced privacy. These advancements highlight NCBA’s commitment to providing convenient access to money and bill payment services.
In conclusion, the integration of digital technology in banking is imperative for maintaining competitive value and ensuring customer satisfaction in today’s fast-paced financial landscape. By adopting advanced digital solutions, banks can streamline operations, enhance security, and offer innovative products and services that meet the evolving needs of their customers. This digital transformation not only positions banks to stay ahead in a competitive market but also fosters a more efficient and satisfying customer experience, ultimately driving growth and loyalty.
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