Bolt has launched its driver reward campaign, dubbed ‘Drive for a Prize’ in efforts to celebrate its top-performing drivers in the country.
Now in its second year, the campaign is part of an innovative Driver Reward Scheme designed to enhance driver engagement and empower the driver community by recognising and celebrating their outstanding contributions.
Following the success of last year’s campaign, Bolt says it has committed to making this year’s event even more memorable by partnering with esteemed brands such as Oraimo, Total Energies, Naivas Supermarket, and Samsung Kenya to offer great benefits and rewards to the drivers.
Oraimo will offer top drivers premium phone accessories; Total Energies will provide fuel vouchers; Samsung will give them access to phones and Naivas will provide shopping vouchers for all the winners of the campaign.
“We are excited to launch the second edition of the ‘Drive for a Prize’ campaign. Drivers are the heart of our operations, and it’s vital that we recognise and reward their dedication and hard work.” Linda Ndungu, Country Manager, Bolt said.
”We believe that initiatives like this will motivate our drivers to work harder, thus enhancing the quality of service for riders. This creates a win-win situation for both the drivers and the business as a whole.”
The campaign, which kicked off at the end of June, is set to run for eight weeks until the 23rd of August, during which drivers will have the opportunity to earn points based on their performance. The top performers will be feted at an award ceremony, where they will receive their well-deserved prizes and recognition.
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