Last month, tech giant LG Electronics unveiled a global campaign to draw encouraging content onto social media timelines.
Throughout the campaign is encouraging its fans to proactively engage with positive and inspiring content on their feeds.
Key to this campaign is the “Optimism your feed” playlist, a compilation of influencer-backed original content that, when viewed, is meant to pull more positive content into a user’s social feed. This playlist is currently available on TikTok and YouTube.
If you know how powerful social media algorithms work then you know this campaign by LG is a breath of fresh air for so many users. LG is banking on the role these algorithms play in the content fed on social media feeds to offer positive content that when users interact with, are intended to boost the amount of uplifting content pulled into their feed.
The playlist has been curated in partnership with global influencers renowned for their optimistic content including Tina Choi, Victoria Browne, Josh Harmon and many more.
It includes over 20 short-form videos ranging from motivation to feel-good content. The company hopes that engaging with positive content from this campaign will help enhance your social media experience and mental well-being.
LG’s efforts were supported by a global survey which found that almost half of the respondents (45 percent) reported that their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed that negative content on their social media feeds has increased their anxiety, and one in five (20 percent) noted it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.
This campaign is part of LG’s larger “Life’s Good” campaign launched last August last year.
Under this campaign, LG will carry out various brand reinvent activities to introduce a more dynamic and youthful brand identity to appeal to Gen Z consumers. It aims to convey the message of Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. This is besides its ultimate goal to uplift customers, spread a positive influence, and foster mutual support in light of the rising uncertainty and instability worldwide due to post-pandemic changes.
Together, the efforts could help the brand build loyalty among younger demographics like GenZ as their spending power grows.
Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.
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