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Xiaomi’s Redmi Note 11 Series Launching in Kenya This Thursday

... as a build-up to the launch, Xiaomi has also unveiled the Rise to the Challenge campaign


One of the best devices I used last year from Xiaomi was the Redmi Note 10 Pro. Xiaomi launched the device in Kenya in July 2020 and 8 months later, the company is bringing its successor, the Redmi Note 11 Series, continuing its popular line of budget-friendly handsets that have been doing pretty well in the local market. 

Xiaomi plans to launch this new series on Thursday 17th February 2022 although it does not reveal much details, especially regarding the pricing. 

As a buildup to the launch, Xiaomi is also running the Rise to the Challenge campaign and has been kicked this off with a  song by local artists Exray, Ndovu Kuu and Jovial. The song challenges people to rise to the challenge, to belief in themselves and go after their passions. With the song that dropped today with a music video, Xiaomi says it dares the public to a music challenge.

To take up the challenge, one should record themselves doing the choreographed dance or singing to the lyrics and post it on IG or TikTok with the hashtags #XiaomiMusicChallenge and #RiseToTheChallenge. Those who will receive the highest likes and views will be rewarded with Xiaomi merchandise such as Redmi phones, Mi Smart Bands, earbuds among other gifts. 

You can also join the challenge here. 

As a hugely popular product series with over 240 million units sold worldwide, Xiaomi says Redmi Note Series continues the legacy of challenging what is possible. 

‘’This series of mid-range devices is set to offer superior specs in the realms of camera, display, battery and charging efficiency, providing high-level performance to suit the ever-evolving needs of consumers across the board. Redmi Note 11 Series is the next step in Xiaomi’s global mandate to make innovative technology both accessible and affordable. ‘’ the company said in a statement. 

Xiaomi is a brand loved by its fans, who enjoy engaging with it online. It officially launched in Kenya in 2018 with at least 10k Xiaomi fans on their Facebook community. By 2019, it had over 100k fans and 200k fans at the end of 2020. By end of 2021, Xiaomi became the most successful brand online with over half a million fans in Kenya and over 50,000 monthly sales.

As the year progresses, the company is set to release smartphones and AIoT technologies that enable Kenyans to make the most of every moment.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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