The world’s most popular messaging platform WhatsApp has introduced a new feature, structured for better management of groups that have similar interests.
Officially known as Communities on Whatsapp, this feature is geared towards better communication and organization. With this tool, admins will easily organize related groups under one umbrella. Communities can support groups of up to 1,024 users and offer end-to-end encryption.
Among the features of this newly developed creation are emoji reactions, large-file sharing (up to 2GB) and the ability for admins to delete messages.
Perhaps one of the most interesting features is the 32-person video calls, which is likely to make the platform more competitive as remote collaboration gains popularity.
Whatsapp Communities will not be displayed on the platform’s main menu. It’s a hidden feature, and one has to be invited to join. Ensuring that it’s not discoverable through search is a way of allowing only members with common interests.
Mark Zuckerberg said, “Today we’re launching Communities on WhatsApp. It makes groups better by enabling sub-groups, multiple threads, announcement channels, and more. We’re also rolling out polls and 32-person video calling too. All secured by end-to-end encryption so your messages stay private.”
Whatsapp has emphasized that encryption is a significant part of the Communities and that it aims to “ raise the bar for how organizations communicate with a level of privacy and security not found anywhere else.”