Visa has entered into a partnership with online retail pharmacy MYDAWA to give discounts to its customers who order medication and other essential products via the MYDAWA platform. The partnership is part of a drive to encourage consumers to embrace cashless payments to minimize the risks of the coronavirus.
The move is also aimed at cautioning consumers to avoid leaving their homes where possible and observe social distancing
“This partnership with Visa could not have come at a more important time for the country. We are fighting an invisible enemy and every Kenyan must follow the Government’s guidelines of staying at home unless they have essential matters to attend to. ‘’ said MYDAWA Managing Director Tony Wood
‘’By using MYDAWA, people will be able to stay at home and stay safe as they order for their essentials at a discounted price. This will ease the financial burden on those who may already have seen family budgets squeezed,” he added.
The use of the eCommerce platform will also help to flatten the curve of COVID-19 infections in the country. This together with the savings users enjoy by using the platform will further help cushion Kenyans from the economic effects of this pandemic.
Corine Mbiaketcha, Vice President and General Manager for East Africa at Visa, said: “We are reminding customers during this time that Safe is Smart by offering them avenues that help them stay safe. We want to provide them with a safe and secure way to pay in order to limit risks and allow them to access the products and services they require seamlessly,” said Mbiaketcha.