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Thuraya WE now offers affordable access to corporate and welfare apps anywhere


With the rising demand for corporate applications to support remote operations, Thuraya Telecommunications and IEC Telecom are jointly introducing new capabilities of the innovative future-ready communications solution – Thuraya WE. Enabling affordable prepaid packages for real-time communications and supplying high-end video transmissions from the field, Thuraya WE operates on Thuraya network’s uninterrupted coverage across two-thirds of the globe over MSS to address the key pain points of operations no matter where they’re located.

For almost all facets of daily business and personal life tasks, we’ve come to expect that ‘there’s an app for that’. Businesses are capitalising on a $105 billion app economy (as of 2020) as apparent with a CAGR of 57% this year. In recent years, and because of the pandemic, there has been a significant increase in demand for corporate apps to support remote operations. Staying offline is no longer affordable. It is estimated that unplanned downtime costs businesses $50 billion every year and maintenance expenses constitute anywhere between 15% to 40% of production cost.

It is relatively easy to ensure business continuity for remote operations in areas under GSM coverage. Keeping far-away units connected is a lot more challenging. Today, a lot of corporate applications have been optimized for a narrow band satcom channel, but welfare programmes and video maintenance have remained clearly outside of the budget. Thuraya WE will change the status quo, enabling affordable pre-paid packages for personal communication and supplying high-end video transmission from the field.

“Our solutions are inspired by daily collaboration with humanitarian missions and remote enterprises all over the world. We know of challenges in the field firsthand, and in introducing new capabilities of Thuraya WE, we have first and foremost focused on the key pain points of operations in faraway locations. Together with Thuraya Telecommunications, we have joined efforts to bring the most affordable satcom connectivity to remote teams,” says Nabil Ben Soussia, CEO Asia, Middle East & CIS, IEC Telecom Group.

“Thuraya WE can be used to enable a welfare programme at costs comparable to GSM,” says Mr. Ben Soussia. Communication credits may be offered within a corporate CSR programme, and as and when the need arises, additional units can be made available for purchase individually onsite or through distribution channels in every country.

When coupled with the OneAssist application (powered by DigiGone) and a handsfree headset (a fully rugged device that can be attached to helmets and used with safety glasses), Thuraya WE levels up into a powerful remote management solution. OneAssist is accessed via a high-resolution display that corresponds to a 7” tablet view. Field personnel can stay in touch with HQ, share live videos and snapshots of ongoing onsite issues, and receive technical assistance from faraway experts even in low bandwidth and hard to reach environments. Not only will this increase operational efficiency, but also allows to save costs by eliminating the logistical hassle of sending a technical support team to the field every time there is a need to change a spare part or install an update.

“With Thuraya’s resilient network and wide coverage across two-thirds of the globe, Thuraya WE ensures ease of use, affordability, and efficiency,” says Jassem Nasser, Chief Strategy and Marketing Officer, Thuraya Telecommunications Company. “Thuraya WE is an innovative solution that expands the scope of business operations for diverse sectors to areas outside terrestrial coverage. As market demands evolve rapidly, we, at Thuraya, focus on such innovative solutions and flexible applications that keep our customers ahead of the competitive curve.”

Lightweight and compact, Thuraya WE is an innovative communication solution to ensure adaptability to the new levels of productivity, operational efficiency, and safety requirements of today’s business environment. Empowering remote teams with dependable connectivity no matter where they’re located and access to optimized apps for corporate and welfare activities is a powerful strategy to ensure business continuity while gaining a competitive edge.

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