TECNO has today launched its new brand slogan named Stop At Nothing. The launch is supported with a brand video, and this new slogan, the company says, pays tribute to those who continue to push forward against all odds.
The launch has also been accompanied by a #StopAtNothing hashtag that TECNO is using on its social media pages. #StopAtNothing, according to TECNO, represents recognition of human progress and people’s pursuit for purpose, potential and excellence.
It’s TECNO’s next step in delivering on a promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” said Danni Xu, CMO of TECNO. “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”
TECNO is rolling out the campaign to popularise its new slogan across the globe. The campaign features several above-the-line elements including a 60-second global brand video created to demonstrate the resilience of the human spirit. It will be supported by a strategic execution of digital, social and PR tactics emanating from representative markets such as Nigeria, Kenya, India, Turkey, Philippines and Russia.
#StopAtNothing is so much more another brand campaign,” says Xu. “It represents the values and the attitude that we as a brand embrace and TECNO’s role in providing the technology they need to progress even further.”
“#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that acts as an enabler of progression.” Xu concludes.
TECNO says its goal is to become the most admired tech brand in the world, and continually making breakthroughs in product and experience innovations.
Earlier this year, TECNO announced its latest “superpower” – securing Chris Evans, an A-list Hollywood celebrity as its worldwide brand ambassador. This signing has intensified TECNO’s determination to be recognized as a leader in global emerging markets.
The company has also previously partnered with English Premier League side Machester City as the official tablet and handset Partner for the club.