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Samsung appoints Tae Sun Lee new MD for East Africa


Samsung Electronics has appointed Mr. Tae Sun Lee as the new East Africa Managing Director effective January 2022. He takes over from Mr. Seok Min Hong who has been at the helm of the company since September 2017.

Mr. Lee previously held the Strategic Director Integrated Mobility Division position at Samsung Electronics South Africa.

He joined Samsung Electronics in August 2003 where he supported mobile operations for key Middle East markets a position he held for five years. He is known for growing the Samsung mobile market share in South Africa making Samsung the most preferred smartphone brand in South Africa.

“I am very excited to have joined Samsung Electronics East Africa, I believe that this market has a great deal of potential for our Samsung products. I look forward to serving our customers and working together with the East African Team” Said Mr. Lee.

Mr. Lee will be responsible for 14 markets that make up Samsung Electronics East Africa. These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan,  South Sudan, Somalia, Somali Land, Djibouti, Ethiopia, Seychelles, DRC and Republic of Congo.

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