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Saleforce partners with TikTok to drive more sales channels for vendors


American cloud-based software company Salesforce has partnered with TikTok to make it easier for merchants and customers to engage more on the platform and increase sales.

Through the Salesforce Commerce Cloud, vendors will be able to make their products more visible and discoverable on the social platform. Commerce Cloud already has well-established integrations with Facebook and Instagram, and the new partnership helps to expand options for merchants.

Scot Gillespie, General Manager of Salesforce Commerce Cloud said, “Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently.”

Following successful partnerships with other social media platforms, Gillespie said the new  “partnership with TikTok is the next crucial piece of the puzzle.”

TikTok has positioned itself competitively in the ranking of major platforms, building up a huge community of followers that businesses cannot ignore.

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok.

Among features that users this partnership hands to users include :

  • The ability of Commerce Cloud merchants to publish their products easily on Tik Tok using catalogue-focused advertising solutions with a simple one-click set-up.
  • Use of the TikTok Pixel to analyse ad performance and optimize campaign performance to ensure improved product discovery.
  • Advanced Matching to improve audience building for personalized retargeting.
  • Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud

With about 1 billion monthly users, TikTok gives the merchants an alternative avenue to reach diversified consumers while engaging in light moments

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to snderitu@techtrendske.co.ke

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