Mobile technology company Realme brought a refreshing idea to the Paris Fashion Week, which ended on March 8, 2022. The company showcased the first-ever smartphone chest-strap bag that was created in collaboration with Denmark-based design house Heliot Emil.
The bag is custom-made for the Realme 9 Pro Series, one of the newest models recently introduced by the phone maker. The smartphone carrier bag guarantees lens protection, easy pull-out, quick phone access, and a chest strap to secure it in place. The bag is light in weight to carry around and easy to snap open and close.
The innovative design takes after the “Light Shift Design” theme heralded by the Realme 9 Pro phone series. Phones enabled with the light shift design have a back cover that changes from blue to red when exposed to sunlight or UV light, symbolic of how sunrise changes in colour.
Since its establishment in 2018, Realme has proven to be an extraordinary manufacturer of lifestyle gadgets through innovative design. In 2020, the company established Design Studio, bringing together a team of creative designers to spearhead its product industrial and visual design. Design Studio collaborates with renowned global designers to create revolutionary and trendsetting products.
RealMe products have a key focus on the youthful population. It’s entry into the world of fashion is just another addition to the growing culture where organizations are dipping their investments in unexpected territories.
A statement released by the company says that, “By incorporating youth culture into the technology industry, Realme is building its own image and sharing the same value with young consumers-dares to leap forward and go beyond itself.”
In Kenya, the affordability of Realme products has endeared it to enthusiasts, especially at a time when disposable income has significantly shrunk. The company continues to position its products competitively within emerging markets