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Orange launches a new $30 4G smartphone in Africa


Orange has announced the Sanza touch – an exclusive Orange 4G Android (Go edition) smartphone for the African market.

The device will retail around $30. Orange says the ultra-affordable price point is intended to make it the most accessible on the market with the goal of driving digital inclusion and providing more people access to mobile internet.

The Sanza touch smartphone has a 4″ screen, 8GB memory and a 1750mAh battery, offering over 4 hours battery life while streaming videos.

The Sanza range was first launched in April 2019 in 13 countries [2] in Africa and the Middle East. From October 2020, Orange says the Sanza touch smartphone will be available in more countries in Africa and the Middle East with a bundled mobile data plan (voice, SMS, data).

“Orange wants to strongly accelerate access to connectivity on the African continent. One of the barriers to Internet use is the price and ease of use of most smartphones. The partnership with Google to offer the Sanza touch smartphone for sale will enable us to solve this problem thanks to its affordable price and advanced functionalities. While 90% of the world’s population is now covered by mobile broadband, 3.3 billion people who live in areas covered by mobile broadband remain unconnected for reasons such as affordability, low levels of literacy and digital skills” Alioune Ndiaye, CEO of Orange Middle East and Africa says.

Affordability of devices remains one of the most significant barriers to smartphone adoption in Africa. The average cost of an entry level smartphone in Africa still exceeds 60% of average monthly income making smartphones largely inaccessible for the majority of the population.

The smartphone was launched as part of the line-up of activities for the GSMA Thrive Africa 2020.

“Our mission at Google has always been to “Organise the world’s information and make it universally accessible to everyone”.  We deliver this mission through building and providing our products and services via key partnerships like this one with Orange.” Mariam Abdullahi – Director, Platform Partnerships, Android and Play – Africa for Google said.

‘We are excited about the endless possibilities this Sanza touch smartphone will present in learning, economic opportunities and digital accessibility. The Goal of our Android devices, including this first-of-its kind highly affordable Android (Go edition) device is to bring the power of computing equitably to all.  We can only achieve this mission if everyone is able to access devices at affordable price points to use in their daily lives and have access to the benefits presented by the digital world.”

The device will first be available in Guinea Bissau, Côte d’Ivoire and Madagascar.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Send tips to nkanali@techtrendske.co.ke.

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