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Meta launches a WhatsApp chatbot for SMEs in Africa


Meta has announced the launch of a new WhatsApp chatbot to help SMEs across Africa learn how to grow their businesses online.

Dubbed Facebook Business Coach, the new tool aims to help these SMEs grow using Meta-owned platforms Facebook, Instagram and WhatsApp. It will be available for SMEs in Kenya, South Africa and Nigeria, and other English speaking countries. 

The Facebook Business Coach chatbot is free-to-use, and users can interact with it in a simple, conversational and convenient way. SMEs have access to automated, self-paced lessons that teach them how to establish a presence in today’s ever-evolving digital economy.

As a free curriculum platform, the Meta WhatsApp chatbot features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu. While the WhatsApp bot provides SMEs with an easy way to quickly learn the basics, users can also access more in-depth  training and get officially certified with Meta Blueprint courses online.

Meta says the content was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.

“In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing training they need through their mobile phones.” Nunu Ntshingila, Regional Director Meta Africa, said.

The Facebook Business Coach educational tool on WhatsApp is available to any individual, representing one of the ways Facebook provides opportunities for education and business growth through its platforms.

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Nixon Kanali

Tech journalist based in Nairobi. I write about tech, business and African startups. Founder and Editor For TechTrendsKE. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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