Africa’s eCommerce giant, Jumia, has partnered with Mondia (https://Mondia.com), a technology company specializing in marketing and distributing digital content to launch a new gaming service.
Together, the two companies announced the launch of Jumia Games, “a competitively priced entertainment category” on the JumiaPay App.
Jumia Games will be exclusively available to JumiaPay customers. It includes monthly subscription costs and guarantees users to “thousands of high-quality games” such as CR7, Ben10, Tom and Jerry, and Cartoon Network games.
Jumia Games is available in five countries where the eCommerce platform operates, including Kenya. Other four African countries that can access Jumia Games at launch include Egypt, Nigeria, Morocco, and Ghana.
The company has plans to expand the service to Jumia customers in Tunisia and Côte d’Ivoire over the next few months.
Sami Louali – EVP Financial Services at Jumia Group, said, “We have always been at the forefront of providing our consumers with the latest and best products and services.”
“With the launch of this new category on JumiaPay App, we are providing our consumers with an exciting digital gaming and entertainment experience,” Louali added.
“With the help of our partner, Mondia, consumers can enjoy entertainment services through our JumiaPay App in addition to other digital and financial services.”
Dr. Amadeo Rahmann, CEO of Mondi, said, “The gaming industry is expected to grow at a CGAR of 12% until 2025 and with more than 200 million Africans who are below the age of 35, the continent has tremendous potential in the mobile gaming segment.”
“This deal with Jumia further reinforces our reputation for delivering the best and latest digital entertainment to consumers.”
“Our extensive expertise in the digital space puts us in a unique position to help brands transform their online customer experience and thereby help with customer retention and acquiring new customers,” Amadeo concluded.