Itel Mobile Kenya has announced their new slogan “Enjoy Better Life!” marking a new path for the brand that has been in the market for over 12 years.
Through their tenure, the company says it now better understands the market. The company now understands the growing demand for other consumer products as well at a friendly price. Because of that, itel is venturing into new categories. At their launch yesterday, itel announced new TVs, their true wireless earbuds, a fitness band and other accessories.
“itel pinpoints consumers’ high interest and demand on electronic products. Not only on smartphones but also TV, TWS earphones and smart band,” the company said.
“As a brand that stays close with consumers, itel decides to launch new category of products with user-friendly, customized features at budget-friendly price, ensuring consumers can create and enjoy a better life through the convenience and enjoyment brought by itel brand and its products.”
Itel has just launched its new S16 series starting at KES 7, 799. The new series features the company’s best smartphone design yet.
Additionally, itel also announced three new TV models, one 24-inch digital TV and two smart TVs with 32- and 43-inch panels. The smallest TV goes for KES 7,900 while the 32- and 43-inch smart TVs will be selling at KES 11,500 and KES 22, 900, respectively.
The company also has a new fitness band, and a pair of truly wireless earbuds promising 18 hours of battery life.